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Some Fallacies About Search Engine Optimization
When creating a unique website to drive member conversions and donations, many organizations have a very tenuous understanding of Search Engine Optimization (SEO). In fact, many organizations may have...
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Strategies for Compelling Online Content
Content marketing is one of the more popular catchphrases emerging in the marketing field – for non-profits, it means using social media channels (such as blogs) to create compelling, engaging content...
View ArticleSocial Media Gifts For The Holiday
We thought that, given this particular holiday season, we would provide you with access to some social media resources (some free, some with paid options) to help you and your non-profit build your...
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Understanding Your Organization’s Marketing DNA
As the holidays approach, many non-profits and arts organizations take advantage of the opportunity to take stock of their efforts and plan for the coming year. But many of these efforts to reevaluate...
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2012 Recap: Non-Profit Communications
Non-profits have received incredible amounts of information focusing on marketing their missions and services via a variety of channels including e-mail, websites, social media. Keeping track of the...
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Seven Social Media Resolutions For Your Non-Profit
With the new year ramping up, now is the time for many non-profits to make their social media marketing efforts more effective. With an increasing number of social media channels available (such as...
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Recruiting Donors & Volunteers With Social Media
Engaging potential donors and volunteers via social media is a challenge for any non-profit, arts, or other mission-driven organization. However, despite a variety of channels (like Twitter, Facebook,...
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Four Marketing Lessons From Innovative Corporations
As non-profits, arts organizations, and other mission-driven organizations attempt to meet the challenge of marketing their cause online and offline, they often seek guidance from various sources....
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Creating Unique Email Templates
Creating unique e-mail templates for marketing can be a great challenge; for arts organizations, balancing a visual, person-oriented approach with the practicalities of coding can seem daunting. For...
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10 Must-Dos for Non-Profit Social Media Managers
With 2013 well under way, many non-profit social media managers are faced with a variety of challenges. Driving missions, donations, volunteer recruitment, and fundraising, many who are charged with...
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